Writing

Notes from the field.

Direct, practical notes on GTM, sales process, and hiring for B2B SaaS. No fluff, no gated PDFs.

Before you buy a growth channel, know what it's a channel for.

Your lead magnet worked. Now you have 7,000 comments to qualify.

LinkedIn can fill your pipeline. It can't run your sales process.

Why founder-led sales breaks around $2M ARR

The pipeline review your board actually wants to see

Hiring your first AE: scorecard included

Fractional vs. full-time: when each one makes sense

The pricing page audit I run before every engagement

What a real 30-60-90 looks like for a new AE